We work to understand your needs, meet your gols and value your investment!

Product and Service Evaluations.

  • Product, service, packaging, concept, idea, and aroma testing...
  • Price Elasticity - identification of elasticity and definition of the ideal price range.
  • Customer Satisfaction Study in relation to products, service, and customer service.
  • Shopping Experience - script, attitudes, and point-of-sale experience.

Understanding people and groups.

Market segmentation - identification of niches and mass behavior.

Purchase habits and attitudes; use and choice of products (declared and/or observed during usage, storage, and handling of packaging and products).

Profile Studies - identification of the profile of consumers and users of products and services.


How is your strength? Strategies and opportunities.

Conjoint Analysis - “Study the whole, to understand the parts”.

Tracking Study - tracking and monitoring the evolution of product and service consumption.

Brand Positioning and Perception - studies on the strength, identification, and images associated with brands and products.


Share by: